Since Jan. 2006, Clarity Communications Consulting has been home base for Principal Deb Hagen-Lukens whose interests focus on the environment and entrepreneurship.
A seasoned consultant with more than 30 years of experience, Deb combines an entrepreneurial marketing approach with the knowledge of an environmental insider to help startups and nonprofits focus on their strongest consumer segments and with programs designed to motivate them to act. A frequent mentor to startups in a wide range of industry sectors, Deb helps resource-strapped organizations be resource-sufficient, learning to do their marketing in-house and tapping her expertise only when needed.
Deborah Hagen-Lukens, Principal
Clarity Communications Consulting
Deb has developed and managed programs in public relations, marketing communications, crisis communications and litigation support communications for clients in a wide variety of industries from packaged consumer goods to industrial products and trade associations to technology. A lecturer in entrepreneurship the UW’s Michael G. Foster School of Business since 2007, where she teaches the Environmental Innovation Practicum course and undergraduate entrepreneurial marketing, Deb was named Professor of the Quarter for Management and Operations by the Undergraduate Business Council for Fall Quarter 2012. Deb is also a Director on the Board of the Washington Environmental Council, a nonprofit, statewide advocacy organization that has been driving positive change to solve Washington’s most critical environmental challenges since 1967.
Before launching Clarity Communications Consulting in 2006, Deb held executive positions with the international public relations agencies of Text 100 Technology Public Relations and Shandwick (now Weber Shandwick). As General Manager of Text 100, Deb was executive counsel to all the agency’s Seattle accounts, including Qpass, Madrona Venture Group, Alstom-Esca, InfoSpace and Wall Data.
As Shandwick Seattle Group Vice President, she led Microsoft’s consumer businesses’ accounts. In Minneapolis, she led the firm’s specialty practice for home, garden and retail clients including Eastman Kodak Co., The Toro Company, Honeywell Inc., Marvin Windows & Doors, The Pellet Fuels Institute, Heatilator, Trus Joist MacMillan and Weyerhaeuser Co.
At both firms, Deb built a reputation for strong strategic counsel and excellent marketing communications and crisis communications management. She also gained extensive litigation support communications experience representing such clients as Honeywell, Marvin Windows & Doors, InfoSpace and, with Clarity Communications Consulting, Avvo, Inc.
An Iowa native, Deb holds a B.A. from Iowa State University in journalism and mass communications with minors in marketing and political science. Deb was a Board Director for the Northwest Entrepreneurs Network for eight years and was a founding board member of the Forum for Women Entrepreneurs in Seattle, serving a second board term years later. Deb also spent six years, from 1990-1996, as a Board Director for Twin Cities Habitat for Humanity in Minneapolis and supported Habit for Humanity International in 1989 as a loaned executive.