Environmental entrepreneurs, or ecopreneurs, are often just as mission driven as the environmental non-profits with whom they likely share target audiences. Given the sensitivities around environmental issues and discussions, crafting and building a brand in cleantech, green building and related industries requires understanding the underlying motivations of prospective customers.
Clarity Communications Consulting’s services for environmental entrepreneurs include:
- Brand Positioning and Development – Creating a brand from scratch is fun! And yes, a little scary. Get your company’s brand positioned to become a corporate asset right from the start.
- Product Positioning and Messaging – Map the competitive landscape, find the gaps between what’s available and what your target customers want and need and then position your offering to sell.
- Strategy Setting – Figuring out the most effective way to launch your new company and first product can save you a great deal of both time and money. Chart the course that’ll get you there.
- Launch Planning – Highly executable and easily measured launch plans collaboratively developed for your team.
- Marketing Communications Tune-Up – A mini-audit and top line recommendations for making your marketing communications more effective.
- Copy Writing Services – Competitively priced and billed on a project or hourly basis.
- Rent-A-VP Services – Some times an experienced sounding board is all you need to keep things on track. Hourly consulting for as little as one hour a month. Three- to six-month contracts available.
