Environmental not-for-profit organizations tend to think about communications and fund raising as completely unrelated to marketing and sales. They’re not. Marketing exists to cause members of a targeted audience to act! The action may be to ask to receive more information or sign up for a newsletter; it may be to walk in a store, or attend a rally; or it may be to make a purchase or to make a donation. The objective is the same: cause action.
Clarity Communications Consulting services that help non-profits motivate people to act include:
- Brand Audits – Does your organization have the kind of brand image and awareness that helps you accomplish your mission? An audit can quickly find out and show you how to brand build while campaigning for the change you seek.
- Brand Positioning – Positioning helps your target audiences decide to care about what you do. Have you positioned your organization’s brand to do that? If not, this half-day workshop can fix that.
- Message Development – Clear, concise and compelling messages that help your various stakeholders understand what makes yours a vital organization in line with their passions. What points are you consistently driving home about your organization to build your brand so you increase your influence to accomplish your mission?
- Communications Audits – Are your communications programs achieving your overall objectives? Do you have communications objectives? Customized audits quickly identify what’s working well and what needs improvement to ensure the hard work you put into communications is truly helping you raise funds, execute programs and drive the change you’re seeking.
- Communications Tune-Up – Analysis of communications programs (think of it as a mini-audit) and top line recommendations for changes to improve your effectiveness in getting out your message and driving action.
- Strategic Communications Plan Development – Where will you invest your scare human and financial resources to build your brand and accomplish your program objectives? An entrepreneurial marketing twist to planning makes it much easier for you to align campaign goals with brand building and track progress.
- Communications Training – New or newly promoted communications staff with great potential? Hands-on training available in brand building, public relations and social media tactics.
- Sounding Board Services – When having a senior marketing communicator for an hour or two a month would really help keep things on track. Three- to six-month contracts available.
